Category: Article

The woman I’m going to talk about today is the head of one of the biggest companies on the planet: PepsiCo.

But the article is not about this famous brand, it’s an inspiring story about someone with incredible talent who has broken down several barriers (and borders) and reached the top.

Indra Nooyi, 61, was born in India. Her mother encouraged her and her sister to fantasize both about getting married, which is typical for traditional families, and about becoming the President of India. And things were bound to cause an effect.

In addition to great dreams, the young Indra had intelligence, initiative and strength. She studied Physics, Chemistry, Mathematics, Business Administration… She got hired by Johnsons & Johnsons in India. But she wanted more and set out to continue her training at Yale and got a scholarship.

All this journey is the result of a lot of effort, as well as her first years in the United States. At Yale, the only money she had was the scholarship money, so she spent her university years wearing the same saris she had brought from home because he could not afford other clothes.

The odds were against her in the 80’s, being a woman, a foreigner, of humble origin. And yet she made a profound impact while at The Boston Consulting Group, she worked at Motorola and became the vice president. She started at PepsiCo in 1994, and in 2001, she was the financial director. In 2006 she was the president of the company.

Maybe you didn’t know, but it’s so: this immigrant woman of humble origin has been in charge of the second most profitable food company in the world for several years. And with her financial strategy she achieved significant results in a short time, making Pepsi overcome its rival, Coca Cola, in market value. Coca Cola had to tighten the screws to catch up.

Nooyi revitalized PepsiCo at an economic level, which was the result of a major company reorganization with health and environmental focus and the addition of varied products and brands.

The Indra Nooyi’s story is a story about how your talent can take you very far. It may be hard at the beginning, but with perseverance and will, you can achieve it. Believing with all your heart that there is something bigger awaiting you and that you won’t stop until you achieve it. Nooyi also teaches us that it’s not enough just to reach the goal, you must keep improving, innovating, creating.


I can tell you that stepping outside your comfort zone is the best thing you can do for your life. On the one hand, I am telling you a great truth. But on the other hand, I’m mistaken.

The problem here is in defining the comfort zone. We say that we step outside it, as if it were a confined space, which we escaped from never to return. And even when we know well how it works, we continue using the expression “leave the area”. It’s not wrong, but it’s not complete. We must really understand what the comfort zone is and what’s not included in that phrase, which we take for granted.

Your comfort zone is what you are familiar with. It may make you happy or unhappy, doesn’t matter, because that’s what you know. And that gives you a sense of security and satisfaction with life that you value above happiness.

Although you can challenge the boundaries of that zone from time to time, you will never step outside the comfort zone completely. No, don’t be discouraged. It just means that if the comfort zone is an area of your life where you feel comfortable, the more experiences you gain and the more you learn, the bigger that area will get.

Although it seems difficult at first, once you have increased that area, you don’t want it to ever decrease. And you will have all that space to move around.

But those who don’t want to see it ever reduced, will always try to expand it a little more each time, to make sure they are not settling for less, not letting the zone retract and not getting too used to limited movement.

Yes, you have to step out of it first, so that it can get wider. But that process inevitably leads to its expansion, not to leaving it behind.

And how is your comfort zone?

We cannot measure it accurately, because each person, with their own experiences, is the only one able to notice if it’s small or has become more routine than comfortable. But there are signs and symptoms of too narrow comfort zones.

– Do you think you create your life? Or maybe you restrain yourself?
If you haven’t taken any really groundbreaking decisions in recent years, if you haven’t done anything that would challenge what you already knew, or if you have tried to do it but your lack of confidence and your fears have slowed you down, you are in a very narrow comfort zone.

– Are you aware of what makes up your comfort zone?
You may not have analysed it yet. You have to reassess things that are easy or comfortable, whether you like them or not, what you would like to do, or what experiences you would like to have but have never dared. I’m not talking about things that are too strange or risky. It may be learning a language, making a trip…

– Are you afraid of new things? Does that fear stop you or do you try to overcome it?

– Are you completely free to choose or feel that your environment, your education and your problems have to do with the way you live?

Plan carefully. Realizing our desires and our thoughts helps us understand how we take our decisions.

This is the way we can analyse our comfort zone and understand if we have ever tried to expand it or let it limit our development.


There is a Japanese technique from the 15th century of repairing broken things, for example, ceramics. The main idea was to never throw broken or worn out things away. So, those things were repaired and covered with resin-based varnish to which some gold, silver or platinum dust was added. The most common material was gold, which is where its name comes from: Kintsugi – Repairation with Gold.

The important idea behind it was to recognize that each piece was something of a great value and that its use, its cracks and other defects were part of its history. As well as our scars tell the story of our experiences and that everything can be fixed.

Although the main intention was to fix something broken to bring it back to life and give it use despite its defects, a new, unique and even more beautiful thing appeared from the reparation. Everything that once was broken started glittering like gold.

In fact, the pieces repaired with this technique acquired greater value. Today, they are more valuable than other antiques that have never been broken and repaired.

And why am I telling you this?

I think it’s a wonderful analogy that we can apply to ourselves. When something goes wrong, when we fail, it’s as if we were one of those porcelain pieces and had been broken, received a small crack or a bigger hit that can break us into pieces.

And we have two options here: we can let the failure separate our pieces forever, never again be complete and let that break change us in a negative way. Or we can collect our broken and scattered pieces and put them together and learn from what happened. When we are complete again, the result will be an improved and shiny version.

The point is that nothing can prevent us from failure, but we can make a decision that this failure only makes us improve.

So, next time you feel like you’ve failed or your plan hasn’t come out as it should… think that your business is not broken, it’s in the process of being improved, in the process of being polished to shine brighter.


We live in an increasingly digitized world, but that doesn’t mean it’s colder or less human. And, in fact, it’s necessary to recognize the value of the human factor in technological progress.

Technology is a tool created by people to make work easier, to learn and communicate more easily. Companies employ technology, not to replace staff, but to make their work more productive and with less difficulty; at the same time new staff is required to create, improve, manage and supervise that new technology.

And with the digital age, new forms of business arise, new forms of entertainment, communication, payments… New ways of living, in general. From the very beginning, human beings have been living in a constant change, evolution of culture, language and tools, so the change we have in front of us is nothing but a natural part of human life. We are creators of technology since our inception, and through it, we move to the next level.

But sometimes we forget it: we see everything known and familiar, everything we live with every day as natural, and then new things impress us maybe too much. But if we were not able to adapt to those changes, we would still be writing on stone. The greatest effort to adapt is made by organizations, institutions and businesses, whereas individuals simply embrace those changes when they see how they improve their lives and make them easier.

How businesses get prepared for the evolution of the digital age?

1. Adapting.
They change the way the company works. To be digital, you must develop and foster new skills. Create and encourage new ways of working, grow and improve in tune with the new era.
2. Observation and information.
Collect and study data to change or improve decision making.
3. Accept that disruption is the new standard.
Understand the new needs of society and markets and how emerging technology can supply or help with those needs. They realize the need for change and inspire people to accept that change. Disruption is caused by the needs of people in search of new solutions.
4. Accept that breaking new ground implies some risks.
Moving the business world to a digital environment means exploring new ground and therefore taking unknown risks. But be willing to face those risks and improve through experience.


To start I should explain, to those of you who don’t know it yet, what the Law of Attraction is. It’s a theory which claims that our thoughts have a great power over what we can and can’t do and over what we can and can’t achieve. Everything we accomplish and everything we never attain has its origin in our mind. We attract these results through our thoughts and attitudes.

Obviously, it’s not just a matter of thinking it, it is also a matter of acting. But our brain is a wonderful machine. If we know how to adjust it, it is able to change our reality, give us more energy, move us towards what we want and attract what we want towards us.

With the right mindset we can achieve anything.

First, you need to know what you want. What you really want, from your heart and with detail. Spark, feel and focus the feelings that this desire brings forth on you, focus on the energy, on the thankfulness… on all the good feelings that it gives you.
Try to cast away any negative feelings.
Feel as if you had already achieved it. Act as if it was already a fact, think that is something done. Even if you still have lots of work to do, set your body and your mind in harmony with a situation in which your efforts have already rewarded you with success.

Now, let’s see how to put this into practice in our daily life, to amplify it and obtain what we want.

When you wake up, visualise.
At the very beginning of your day take a few minutes to think how you want it to be and develop and how this will bring you closer to your goals. Do it in a positive manner, visualise yourself as being able to make the best of this day with energy and a good mood.

Immediately thereafter, set your goals
Schedule at least one thing that you want to achieve every day, even if it is a small objective. Get motivated to attain at least a small daily success, make every day a successful one by always achieving a daily feat.

While you get ready, try some positive mottos.
Stay upbeat taking only a few seconds in front of the mirror while you get ready for your day. Tell yourself that this will be a great day, that you are able to achieve everything you desire, or anything else that helps you focus your day towards your goals.

Be kind and positive
Create a kinder, fairer reality and change the world that surrounds you with small gestures of kindness. Be polite on the road, let someone have your seat on public transportation, make a gesture of goodwill for your colleagues, smile and be kind with everybody you encounter or tip generously.

Take care of yourself
At lunch time eat something healthy, nutritive and satisfying. If possible, eat fresh products. Products full of vitamins. Have a nice chat with whoever is eating with you and before you go back to work, give yourself a few minutes to reaffirm, cheer up and visualise everything positive that you will achieve during that day.

Work with a positive attitude
Think that you are taking a great step forward and don’t let yourself get carried away by distractions. After lunch, the day can get much heavier and that’s why it is important to keep a positive attitude. Cheer up your colleagues by sharing your success stories and help others visualise their own successes.

During dinner, review your developments.
Take dinner as an opportunity to share everything that went well during your day and your plans for the next one with your family or friends. Celebrate their achievements and successes too. It’s the perfect moment to be thankful and to celebrate all we’ve got.

Relax to get a good night of sleep by engaging on an activity that allows you some minutes of meditation and mental quietness. Bathing, going for a walk, drawing or making a puzzle… it’s your choice.

Write a ‘thank you’ journal
Write down everything that you achieve in a positive light. This will allow you not only to register everything you are grateful for but it will also remind you that you are making it and that you can achieve everything that you set your mind for. Write at least five things every day (no upper limit) that made you happy.
The feeling that you have when you remember each little moment of happiness is better than any pill for a good night of sleep.

And this is how we get fresh energy day by day to achieve our goals. Be happy during the path and not only at the destination. Attract even more positivity and more things to celebrate in your life.


Maybe you already have your resolutions list, personal challenges and some things that you would like to improve in your life. But this is perfectly compatible with these ideas that, not being resolutions for the new year, are good habits. If you manage to bring them in your life as something normal during 2017, you’ll be creating small achievements and you’ll make the next year and those to come more efficient, healthier and happier. And if you are more efficient, happier and healthier your goals will be closer every day with less effort.

Lets start by health.

Cold water
Drink more and hydrate. Drinking a good and healthy amount of water every day helps us face tiredness much more than coffee and makes our system feel much better. Even better if the water is cold as it gives a start up to our metabolism.

Healthy food
Fill your refrigerator with healthy food. Put bowls with fruit on the kitchen counter or on the dinning room’s table and when you feel the urge for a snack eat fruit. It’s full of vitamins and free of toxic agents.

Breakfast is important

No more hurries and no more drinking only coffee. Bring proteins to your breakfast and you will watch your energy and productivity boosting.

Some exercise

There is no need for much more than a morning walk or stretching exercises to boost your blood flow which will give you energy and clear your mind.

Mind health

Keep your loved ones close.
Even if you don’t have much time to spend with your family or visit your friends you should try to find at least a few minutes a day to keep in touch. Call that person that you miss. Talk to your family and friends, at least one person every day. Take care of your relationships and keep your spirits high.

Travel and live experiences
At least once a year you should travel to a new place that you have always wanted to visit. Every once in a while you should do something different, going camping, to a concert or making a dinner. Doing something that you really feel like doing keeps your life from becoming predictable and dull. Do something that gets you running and gain new experiences.


No distractions.
Do away with that app on your phone that keeps distracting you. Free yourself from those apps that you use to kill time and that demand more and more of your attention. Find something better to do in your travels and free time like listening to a podcast or reading books.

Rest more

It sounds odd but it’s true. Even if we have lots of ambition and a big desire to work there’s a point when our bodies need a rest. And this will take a toll. If you want to avoid unnecessary wear outs work more efficiently but don’t work longer.

Multitasking has had a better reputation than it should have. You do more than one thing at a time but nothing right and in the time that it would have taken you to do all of it. Focus, without distraction, and keep working on one thing after the other. When you realise you will have done much more and in an easier way than multitasking.

I have given you some examples. Now it’s your call. If you chose at least one habit from each and incorporate them in your life you’ll make this next year a bit more effective, healthier and, above all, happier.


In recent years, the technology has gained great importance. Names of companies that made technology part of daily life of millions of people are familiar to anybody, whether they know much or little about these companies and how they appeared.

The stories of great founders may sound familiar to us, even if we are not interested in studying them and understanding what makes people who change the world do so.

Maybe, you know how Steve Jobs started, or Mark Zuckerberg …

But what about the ladies? Aren’t there important women in the world of technology and more specifically in big technology companies?

As a woman in a company with a highly technological base and inspired by its founder, a woman, I ask myself if we are rare in this area. And it turns out that not really, not at all. I’ll leave you three interesting examples of women who work in big technology-related companies, who have made a revolution in technology use, but who in some way are not very much recognized.

Susan Wojcicki.

The name may not sound familiar to you, but this woman has developed a large part of Google tools we all use every day, such as Google Pictures, Google Analytics, AdSense and AdWords (the latter is for advertising in Google). And even the fun Doodles that appear on certain days. Not only that, she advised managers not to create their own video platform, considering the possibility of buying YouTube to integrate it into their services. Now Wojcicki is the CEO of YouTube, the most famous and powerful Internet video platform in the world. She is currently considered one of the most important people on the internet.

Marissa Mayer

Another Google student and the first female genius to enter the Google team when it was still developing. Although she had been criticized for her administrative decisions while at Yahoo, it’s undeniable that a great part of Google tools that we know today was created using Mayer’s algorithms. She is also the developer of applications like Google maps or Gmail. So, whatever happens in her role as CEO, the fact is that Marissa Mayer has been able to change the lives of many people with those two Google services.

Weili Dai

She is the director and co-founder of Marvell Technology, a company of computer components related to connectivity. Although you may not have heard of her, just know that if you have ever had a Sony Vaio brand laptop, you were probably using the WiFi technology developed by that company. Also, if you had a first generation iPhone, or if you are currently using a Chromecast to connect your TV to the internet and make use of your Netflix account.

I have decided to speak only about those three women today so as not to extend too much, but what do you think? Would you be interested in finding out more about women who are part of our current technological habits? Maybe, next time I’ll tell you about the woman who created the first programming language.


Last Saturday, November 12, I said goodbye to Mexico and promised to come back. The last stop in this wonderful trip was San Juan del Rio, in Querétaro.

The meeting with the attendees took place in a hotel called “Hotel Hacienda La Venta”, a place that for centuries has been a luxurious private house, a “hacienda”. The place had a special charm, old and modern things were mixed up. It was a place that adapted to the time and continued there. And that is something that inspires me, especially when it comes to concepts so important for me at this point in my life.

We made the presentation in a small but cosy room. A warm environment was created both by the walls that surrounded us and by the people who came and participated.

That event was the last of a series of small but important events. And, considering all the events, I can say that I have reached a thousand people. I have spoken in front of about a thousand people and I have interacted with more than a thousand people in these two frantic but wonderful weeks.

Many cities, many memorable places and many kilometres between one place and the next. And all those kilometres have been for good. I would drive each and every one of those kilometres again. Moreover, I’m sure that I will return soon.

Now it’s time to go home and have some rest, before the work continues.


The first half of the Mexican tour has already passed, and there is another half to enjoy. Although it’s being a very intense tour, full of events, activities, trips, and I hardly have time to slow down and have rest, it really isn’t a big deal. This tour is a great motivation, I’m in very high spirits and looking forward to seeing what it has to offer.

I still have to cover half of the Mexican territory and I’m very excited to visit all those places that are still to tick in my list.

The most recent point on the map was Guadalajara, a big interior city where everyone can feel a wonderful atmosphere of friendliness and familiarity.

One of the most important and most representative monuments of Guadalajara is the statue of the goddess Minerva (O Athena, in Greek mythology). Minerva, the goddess of wisdom, is the symbol of intellect and wisdom. It’s a powerful figure of a brave woman, which guards this city (as the engraving at her feet indicates).

I mention this classical mythology goddess, who is wise, noble, strong, just, she is a strategist. This image represents sensibility and courage. It also seems to represent the people of Guadalajara, who are brave, daring, curious, ambitious and resolute. Those people accompanied me in this most recent event and shared with me this wonderful feeling. All those people who have decided to take a step forward in their lives. I’m very thankful to them for their time and I congratulate them for all the great decisions they are going to take from now on.

And now, on the way to Ciudad del Carmen, full of excitement and surprisingly full of energies.



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